Tuesday, December 15, 2009

Tuesday 12/15/09: It's a marketing ploy: "Limit 3"

Hmm, missed a few days, didn't I?

Today's tip is another in the "It's a marketing ploy" series. Marketing research shows that people will walk by a table with a product on sale, but will stop and buy 3 if there's a big bright sign that says "Limit 3" or however many. The psychology is that you feel like if there's a limit on how many you can get, it must be a really good buy. Don't buy into it--unless it really is a good buy! Just make sure you're getting a good product at a good price... and as an added tip, if you don't need three, don't buy three.

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