Tuesday 12/22/09: It might not be a sale tag

While you're checking sale tags, make sure it's actually a sale tag. At Kroger they put tags the same color yellow as a sale tag on some items, but the tag just says "Everyday Low Price." It's the price it's always been, but putting a yellow tag on it makes you think you're getting a good deal. Remember, it's all a ploy to get you to buy more, and it's all based on real marketing research, so you have to be very savvy to make it work for you. But you can do it!